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Company updates

Places remember

Social media has a present tense. We’re giving it a past, and giving that past an address.

Company update2 min read

A box of old photographs and postcards of places.

Scroll back far enough on any social app and you reach a wall. What you shared three years ago is still in there somewhere, under everything everyone has shared since. Feeds are built for what’s new.

Togra is built around places, and places are different. A corner, a campus lawn, a matatu stage, a family home: people have left things there for as long as there have been people, and nobody who came later could see them.

What we’re building

On Togra you’ll be able to leave something to a place. When its time on the live map is over, it doesn’t disappear. It becomes part of that place’s past, for whoever stands there next.

The present stays light. The past grows deep.

The rules that make it work

A museum nobody had to build

Over time this adds up to something new: a record of how places were lived, left by the people who lived them. We’ll gather some of it into collections, only ever from what people gave to places, and in time anyone will be able to make their own.

You can see where it sits on our roadmap, and try it for yourself on Inside Togra: pick a corner and slide back through the years.

Made you want to go somewhere?

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